cheerios advert

Visit our website terms of use and permissions pages at www.npr.org for further information. And, you know, anonymity can make the biggest cowards much more brave. But to get back to your point, I think there would have been a similar reaction, but I do believe that now that the floodgates are open and now that there's this real dialogue going on about this issue and the majority of response is: what is the big deal, this is just part of our culture and our society we live in - that the reactions will become less and less severe. Buzz Bee voiced by Arnold Stang and 4 others. MARTIN: The little girl dashes away from the breakfast table with the cereal box and the ad ends with Dad waking up on a couch to find Cheerios poured on his chest. Was Cheerios trying to deliver some sort of message by casting this family as biracial? Try new Cheerios Oat Crunch, Oats ‘N Honey today!

The Cheerios you love with whole grain oats and real honey all rolled into one. Do you think there would have been a similar reaction if there had been a same-sex couple, for example, featured in an ad. BURGI: The most horrific kind of vitriolic, bigoted, racist stuff you'd ever want to read and it's a very good thing, in my mind, that Cheerios disabled the comments because it was just - it was bile of the darkest order. BURGI: Well I only saw the ad once my colleagues at Adweek had written about the firestorm that was showing up on the YouTube comments when Cheerios posted the ad on YouTube. 7 new cheerios slogans, inc. taglines, sayings & quotes list.
What do you think their idea was? UNIDENTIFIED ACTRESS #1: Dad told me that Cheerios is good for your heart, is that true? They spent under $100 million on advertising in digital, print, and national TV in the last year.They invest in premium ad units and advertised on over 100 different Media Properties in the last year across multiple Media formats. Dudley Do-Right voiced by … Because it's my - my recollection was that there were a lot of positive comments as well. All rights reserved.

All rights reserved. What The Little Girl In The Cheerios Ad Thought All The Attention Was For. BURGI: Oh no, the positive comments came afterwards because there was this immediate reaction to the negative comments and that caught the media's attention. Copyright © 2013 NPR. There's, in my mind, there's nothing wrong with reflecting that reality in the advertising we see, just like we're seeing it reflected in our popular media.

And I really do believe that this is just a very vocal minority of people who are just struggling to accept the fact that our society and our culture is changing. He was with us from our bureau in New York and if you want to see the ad and read more about it, check out the blog post by NPR's Code Switch team, go to npr.org/codeswitch. In The Know Innovation & Gadgets [AOL.com]. The authoritative record of NPR’s programming is the audio record.
Learn More 100% Whole Grain Oats Fed by the sun and grown into the earth, the oats in our cereal are jam-packed with positive energy. New Cheerios ad sparks racist comments June 3, 2013 04:32. June 3, 2013, 1:47 PM UTC. MARTIN: I'm wondering what you think that - I'm not asking you to speak for Cheerios, the people who make Cheerios, but who do you think they're reaching out to in this ad, what do you think is that - just that they thought the people were cute or do you think they're reaching out to this family or the people who are related to them? MARTIN: Do you have a sense of, before the comments were disabled, of how widespread the reaction was? Bullwinkle voiced by Bill Scott and 1 other. 1. MARTIN: Do you have a sense of whether that sentiment was widespread? BURGI: It's actually less common than you'd think.

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