According to Laura Street, Kellogg’s UK and Ireland nutrition manager, research conducted by the company shows Brits do not naturally choose foods that contain vitamin D. Vitamin D is a fat-soluble vitamin that people need to regulate the amount of calcium and phosphate in the body, however, the National Diet and Nutrition Survey conducted in 2014 found one in five Brits is deficient in vitamin D. A lack of vitamin D can lead to bone deformities like rickets and osteomalacia in children, as well as cardiovascular diseases, depression, hair loss and muscle weakness. Home | Privacy Policy | Editorial | Breakfast cereal giant Kellogg Company is doubling the vitamin D content in its cereals to ‘help tackle the chronic low levels of Vitamin D in the UK.’ According to Laura Street, Kellogg’s UK and Ireland nutrition manager, research conducted by the company shows Brits do not naturally choose foods that contain vitamin D. Health, Free newsletter Foods can also be fortified with Vitamin D such as margarine (mandatory), dairy products, dairy alternatives (such as soy milk) as well as breakfast cereals.
Copyright - Unless otherwise stated all contents of this web site are © 2020 - William Reed Business Media Ltd - All Rights Reserved - Full details for the use of materials on this site can be found in the Terms & Conditions, Related topics: This attitude has left British children eating four times below the national average of vitamin D and has rendered one in five adults deficient in vitamin D. Research has found the UK’s winter months are not strong enough to start producing Vitamin D in the skin. When needed, Vitamin D can be prescribed by your Healthcare Professional as a supplement to your diet. Protein : contributes to maintenance of muscle mass and bones mass, Calcium: contributes to maintain healthy bone and teeth, Vitamin D : supports healthy bones and teeth, Folate: contributes to a reduction in tiredness, B Vitamins: contribute to normal energy metabolism.
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If you have any questions or concerns about your health, you should always consult with a physician or other health-care professional.
Vitamin D inadequacy can therefore reduce the body's ability to absorb calcium, resulting in less calcium for bone formation.
It’s not the greatest source of vitamin D, but it could do the trick in a pinch. The special K and Corn Flakes maker has announced its cereals will contain 50% of the UK government’s recommended 5gm daily intake, which it claims, is the highest fortification level across the cereal category.
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