google analytics example

Conversion rate from Paid Search is decent. Example: someone types your URL directly in their browser, without going through a search engine.

You can also receive a preview of your report before sending it to your client and add an analysis or message. Hier erhalten Sie ausführliche Informationen und erfahren, wie clevere Google Ads-Kampagnen erstellt werden. Read the ga.js cookie usage section above cookies are used for these features in addition to the other cookies Knowing which channels and marketing efforts are getting results is fantastic. Check out the import link above; I made a bonus tab if you use goals instead of Enhance E-commerce. In this report, we can see which channels are bringing the most visits. Richten Sie in der Property eine Berichtsdatenansicht ein. We can see popular products in the e-commerce overview, but we want to dig deeper. You could start digging more into all the full referrers to see where are the links to your site on strongly performing referral sources (like mall.googleplex.com here). UTMs will work with all advertising platforms; you need to build your URLs properly. With traffic coming from influencers, for example, you could add a mention to your landing page saying “Hey, we also love [influencer]” or even use a testimonial from that person! If you're analyzing an e-commerce website, I assume you have Google Analytics’ Enhanced Ecommerce configured. It’s easy to help your clients figure out what works for them so they can do more of it and make more money online. What does that include? For everything else, pass. If you or your client need to dig deeper once in a while, just go in Google Analytics. Sign up for the Google Developers newsletter, Security and privacy in Universal Analytics, Google Analytics' Display Advertiser features, Used to throttle request rate.

There are many many tools allowing you to send weekly or monthly reports to clients (even daily, in some rare cases). What can you do with this information?

It still doesn’t come with the possibility to send the reports by email. For that, you need to create a custom report or use this link to import the one I kindly made for you. This is a list of products with the highest revenue. But sometimes, you see that one item or a handful of items performing really well through a specific channel.

Contains campaign related information for the user. Other measure how users interact with website content. Once again, there is a LOT of revenue coming from direct traffic here. Google Search Console does a MUCH better job at showing SEO metrics like all your keywords, rankings, click-through rates, etc. when the javascript library executes and no existing However, know that I’ve seen people realize that a few products from a single channel are responsible for over 10 percent of their revenue. You can then start to brainstorm on how to sell more of these, improve conversion rate, etc. For details, see the Google Developers Site Policies. cookies on the highest level domain possible allows measurement to occur across I cheated there and showed only parts of this report. So do it: it'll strengthen your relationship for sure!

One account.

Ändern Sie den Tracking-Code, um zusätzliche Daten wie die Folgenden zu erfassen: Nachdem Sie den Tracking-Code auf Ihrer Website oder in Ihrer App installiert und Ihr Analytics-Konto konfiguriert haben, laden Sie in Google Play die Analytics App herunter.

Editor’s note: this article is a guest post by our good friend Jean-Phillipe Boily, founder of Metrics Watch.

Used for campaigns mapped to Google Ads Customer IDs. I’ll share three options with you, but there are dozens of other tools. It can also be someone clicking a link in a native application (mobile or desktop), which will open in the browser and often not include enough information for Google Analytics to understand it’s provenance. Let’s see which channels are the most valuable. Based on that and your business knowledge, you can start answering more specific questions. Revenues, advertising costs, maybe CPC or CPA (if available) and lists of “source/medium” & campaigns bringing the most money. subdomains without any extra configuration. Depends on the length of the experiment, but typically 90 days. Your ROI for paid advertising, as we don’t have the costs here. This one is way more complicated to set up but comes with added flexibility. The fun part is that Google Analytics lets you track everything. E-Commerce-Aktivitäten wie Nutzerinteraktionen mit Produktlisten und internen Werbeaktionen und wie erfolgreich Nutzer den Kauftrichter und Bezahlvorgang durchlaufen haben. Sign in to continue to Google Analytics Enter your email. Is there a misalignment between your affiliate message and your landing page? You need to use UTM parameters. In some cases, it could be from reviews or influencers. other cookies described in this document for just these features. The cookie is created

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