how to set up facebook analytics

An event source is an entity from which Facebook can draw data and includes apps, pages, and pixels. Then select any additional time or source filters. : Name your line of business by clicking on the ‘pencil’ icon and then click on the ‘Set up Line of Business’ button: : As soon as you clicked on the ‘Setup Line of Business’ button, you would be asked to select your ad account. Get our latest articles delivered to your email inbox and get the FREE Social Media Marketing Industry Report (46 pages, 60+ charts)! From here, click on All pages so it sends data from all your web pages.

But adding impression and click tags is not easy and would require the help of developers. As you can see, your funnels can be really detailed. Do that and then click on the ‘Next’ button: Step-6: Select the Facebook pixel, apps and/or offline event sets, you want to include in your line of business: Step-7: Click on the ‘Next’ button and then select the people you want to add to your line of business: Note: Only the people you added will be able to view the attribution reporting for the line of business. However, in real life, you would need to wait for. With more than 56 percent of all websites using Google Analytics, it’s also one of the most popular tools out there for digital marketers — and for good reason. Brandwatch also includes topic clouds and sentiment analysis, so you can understand the conversations that are happening about your brand on Facebook. Want to improve your engagement and sales with YouTube? Once that’s done, click create, review the Terms of Service, and agree to those terms. Step 1: Set up Google Tag Manager. Facebook recommends waiting for at least an hour. Let’s say you want to be able to track how many people clicked on a downloadable PDF link. It is going to take at least 15 minutes for your attribution reports to receive data from your FB ad campaigns and at least an hour to receive data from non-Facebook data sources. Then name your funnel and click Save. For example, suppose a customer sees an ad for a pair of shoes on Instagram, looks at the company’s website but doesn’t purchase that day, sees another ad for the shoes in their news feed, and finally visits the retailer’s Facebook page where they purchase the shoes using the Facebook page Shop function.

In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! This book focuses solely on the ‘analytics’ that power your email marketing optimization program and will help you dramatically reduce your cost per acquisition and increase marketing ROI by tracking the performance of the various KPIs and metrics used for email marketing. Following are the screenshots of the Facebook ‘Cross-Device’ Attribution Report: Though the Facebook Attribution tool is available to all FB advertisers, it does not work out of the box.

Repeat this process until you’ve added and filtered all of the information you want to display on your own custom dashboard. Master the Essentials of Email Marketing Analytics

Combine your data sources to measure across channels. Checking in on Facebook Page Insights is not a one-time activity. You’ll also need to choose the type of goal you want.

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