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Further, as we grow digital engagement and we retain a higher proportion of engaged members with increased buying frequency, we will be lowering customer acquisition costs, increasing our return on ad spend and changing the shape of our demand creation investment. We can navigate in fact we can thrive in this environment thanks to our digital advantage and the full breadth of our global portfolio.

In North America specifically, Q1 revenue declined 1% on a currency neutral basis and EBIT increased 18% on a reported basis. All-in-all, from the cultural resonance of our brand to our expansion of what sport can mean, Q1 was a quarter that showed a relentless focus on deepening connections with our consumers matters. Powered by

These financial results offer clear evidence of a faster marketplace recovery for NIKE, fueled by consumer demand for all our brands.

Perfect. And so in particular, the way we think about it is, consumer facing digital, right? Nike, like many of its industry peers, has a significant concentration of minority employees at the lower levels of the company, but those diversity levels fall off at the higher ranks. We are focused on what we can control, deepening our consumer connections while we manage risk and uncertainty in this environment. As you saw more pronounced shift in the business in wholesale here in the quarter, some of that probably forced on you by the macro backdrop. NIKE inventory levels have improved since May, with Q1 inventory growing 15% versus prior year, as compared to 31% growth in Q4 and is on track to be normalized in the next 60 days. We then follow with our NIKE Direct where we have very premium experiences that are often digitally infused and then we work with fewer strategic partners who see the world the same way we see the world. Her appointment follows Nike’s formation last month of a D&I Acceleration Taskforce, co-chaired by Brandis Russell, VP of global footwear for Converse, and Phil McCartney, VP and GM of global footwear for Nike. In addition, participants may discuss non-GAAP financial measures, including references to constant dollar revenue. And in particular, I am focused on how we will leverage consumer data and insights in our digital ecosystem to understand and serve consumers better, and ultimately, increase our competitive advantage. In 2016, Starbucks (NASDAQ:SBUX) said Kevin Johnson would replace Howard Schultz, the coffee chain's longtime chief, as CEO. And so, we are continuing to focus on the strategy and the shift because we think it’s the right thing to do long-term and that’s where our focus and attention is going to be at this time.

I guess, looking at the North America and maybe, I mean, EMEA EBIT dollar growth significantly outpacing revenue growth in those markets. And can you just give us the buckets in the various units, is there any quantification around the promotions the supply chain, the full price selling, just help us get our hands around the various drivers of the gross margin this quarter.

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