nielsen data terminology

O. one-time-only. Attribute. All Commodity Volume (ACV) Any Merchandising. ROI: what is driving the sales and return, what is the optimal marketing budget, how can organizations continuously measure digital marketing activities. Nielsen analytics work to compile data about media use, product purchasing preferences and demographics. All Rights Reserved. Nielsen analytics is a service provided by Nielsen in order to marry proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge. Nielsen Hispanic Television Index (NHTI) Nielsen Station Index (NSI) Nielsen Television Index (NTI) no charge. Linear advertising optimisation by RSG media, RSG media-audience measurement and audience analytics, Experienced and professional team of RSG media. Home. Nielsen use simulation tools and what-if scenarios to help organizations improve marketing plans. RMS is Retail Measurement Services Nielsen’s RMS is the global industry standard for quality data in product movement, market share, distribution, price and other market sensitive information. order. This type of analytics works in the way that it combines simpler and more affordable tools which allow companies to get analytics faster, more comfortable and scalable whenever they need it. Average Items Carried … open rate. And though it may be easy to get lost in the terminology and the volume of data CPG retailers expect you to know, this is a good first step in understanding the market and your place in it. © Copyright 2020, RSG Media. TERMINOLOGY AND DEFINITIONS FOR THE NIELSEN RADIO DIARY SERVICE AVERAGE QUARTER-HOUR PERSONS (AQH PERSONS) The average number of persons listening to a particular station for at least five minutes during a 15-minute period. Being familiar with these key terms can help immensely in buyer meetings, and in crafting a sales story. Nielsen analytics work to compile data about media use, product purchasing preferences and demographics. They focus on five critical approaches for helping organizations grow revenue: Promotional optimization: help clients to measure the effectiveness of their past trade promotions and benchmark those results against other competitive brands and items in your category. optimization. work to compile data about media use, product purchasing preferences and demographics. They focus on five key approaches for helping organizations grow revenue: Nielsen media analytics services provide valuable insights on top of their leading syndicated data to deliver local or regional integrated information applicable to a wide range of industries including TV and digital, as well as for advertisers and agencies. Nielsen Analytics offer organizations a type of solution called “Easy analytics for everyday decisions” which helps companies to faster and more intuitively access sophisticated analytics for day-to-day decision making. Emerging distribution: means leveraging allocations to maximize firm performance in emerging markets. Nielsen is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and marketers worldwide. nonduplication protection editing. Absolute Change (Abs Chg) Absolute Discount. Glossary. With everyday analytics, organizations can quickly view current price dynamics and pressures across all of the goods and simulate the impact of changes specific to regional stores and markets. That way Nielsen can deliver insights that drive value from the strategic planning process through tactical execution. In emerging markets where POS information is unavailable, we use field auditors to collect sales data through in-store inventory and price checks. Outdoor Advertising Association of America (OAAA) Outdoor Visibility Rating System (OVRS) out-of-home media . Glossary. Click on the term to read the full definition: % ACV Distribution % ACV with Merchandising % Discount % Subsidized Volume. The whole concept idea is to improve an organization’s business performance. The Nielsen Corporation is a global marketing research firm. They pull together all the media touch points of a consumer’s media experience, related to all platforms, understanding of why they made some purchase decisions and respond to content on an individual or multiple media channels. Nielsen collects electronic point of sale (POS) data from stores through checkout scanners. Nielsen can help you access the data behind these metrics; Advertising optimization of spend: is to measure the effectiveness and reach of its global advertising platform. Any Promotion. Nielsen/IRI/SPINS POS-Based Brick and Mortar Markets Syndicated POS (aka scanner) information from brick & mortar stores is the data most frequently purchased from Nielsen/IRI.

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