nielsen designated market area

Map adapted from Mike Bostock's map example; Topojson made by converting shapefile from here to topojson via Mike Bostock's instructions; Nielsen rank and TV data via tvb; ###Notes See map here. Nielsen has come up with this notion: A DMA region is a group of counties that form an exclusive geographic area [...] DMAs partition all US counties, and I want to know which counties belong to which DMAs. The TMAs not only have full control over local broadcasts, but also delineate which channels will be received by satellite or cable subscribers ("must-carry" rules). The… A designated market area (DMA), also referred to as a media market, is a region of the United States that is used to define television and radio markets. DMA stands for "designated market area," and may also be known as a media market, … ###Credits. The more … This is the map of Nielen Designated Marketing Areas using D3.js. There are 210 DMAs covering the whole United States and are usually defined based on metropolitan areas, with suburbs often being combined within. The DMA data are essential for any marketer, researcher, or organization seeking to utilize standardized geographic areas within their business. Nielsen uses DMAs when compiling their ratings.

See code here. The company is evolving to keep up with the demands of modern technology, but one thing … Hover over for data related to each area. The term is used by the U.S. Government's Federal Communications Commission (FCC) to regulate broadcast, cable, and satellite transmissions, according to the Code of Federal Regulations, at 47 CFR § 76.51 and FCC.gov. There are public GIS shape files for DMAs and presumably also for US counties. Nielsen Media Research, a leading research firm based in New York City, measures audience viewership that indirectly determines whether or not shows are canceled or extended. They then generate Nielsen ratings for television stations across the … The acronym DMA is an abbreviation for a designated market area, as used in the media industry. DMA (Designated Market Area) regions are the geographic areas in the United States in which local television viewing is measured by Nielsen. DMAs are determined by the Nielsen Company and impact the cost of advertising in a specific area. A Television Market Area (TMA) is a group of counties in the United States covered by a specific group of television stations.

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