nielsen glossary

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order. Glossary We present here a glossary of broadcasting, advertising, and promotion terms associated with the Audience Watch System. Inspired by this gap, the Communications Department decided to compile a comprehensive reference source for Nielsen Television Audience Measurement.
Outdoor Advertising Association of America (OAAA) Outdoor Visibility Rating System (OVRS) out-of-home media. Nielsen Hispanic Television Index (NHTI) Nielsen Station Index (NSI) Nielsen Television Index (NTI) no charge. EXCLUSIVE CUME The number of different persons who listen to only one station during the daypart reported.

Don't let this mislead you. optimization. nonduplication protection editing. Since its first draft, many thanks go to the numerous staff who have made valuable contributions and to Toby Syfret, who not only accredited the existing terms but added a wide range of new ones to make this Glossary more … Notre leitmotiv : donner du relief à vos murs avec style et élégance !.

AGB Nielsen Media Research's TV Events system module used to save the monitoring data in a format required by external applications such as analysis software and third party database systems. FREQUENCY The average …
nonclearance. Explorer maintenant > Informations sur l'entreprise; À propos de Nous; Relations avec Les Investisseurs (contenu en anglais) La responsabilité des entreprises (contenu en anglais) Medias; Carrières (contenu en anglais) Contactez-nous; … A person's physical contact with an advertising medium or message. A few of these terms may look familiar. Nielsen reports radio listening estimates for the Top 50 DMAs (ranked on TV households) in the Radio Market Reports of all standard radio markets whose Metros are located within the DMA and whose names are contained in the DMA name. NIELSEN LOCAL TV VIEW: GLOSSARY CHARACTERISTIC BASED PROFESSIONAL The top third DMA zips in terms of percent of employed persons 16+ in each zip who are in an occupation defined as “professional” by the Bureau of the Census. Nielsen, a leading global information & measurement company, provides market research, insights & data about what people watch, listen to & buy. It is a powerful new set of tools and techniques for understanding: How people use the … open rate. This is not an introduction for those unacquainted with the broadcasting industry.

Les données de Nielsen s’appuient sur une véritable science, ainsi vous n’aurez pas à vous demander ce qui va arriver – vous saurez.

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