nielsen sports radio

That’s a takeaway from the just-released 40-page “Year in Sports Media 2017 Report,” a compilation from Nielsen of media highlights, sponsorship trends and consumer insights across leading sports properties. PLEASE NOTE: Nielsen Audio does not release audience estimates for stations that do not pay for ratings. Listener Profiles: How Audio Behaviors Differ Among P1 Listeners To Top Formats. By integrating a suite of industry leading tools and services with the knowledge of our global network of experts, Nielsen Sports offers brands and rights holders a range of solutions to optimise their commercial effectiveness in entertainment. Americans 18+ consumed an average of over 79 hours of content per week, per Nielsen, 28 more hours than in 2002. “Radio will continue to attract brands and sponsors to its thriving ecosystem in 2018,” the report says. We encourage you to review our privacy policy and terms of use. You have permission to edit this article.
More about our solutions > Nielsen measures audio campaign performance to evaluate the impact on business outcomes. Listen Live.

Spring 2020 12+ Mon-Sun, 6a-12mid Charges Dropped Against KPCC Reporter Josie Huang.

The fall is primetime for sports radio, as football season returns to much fanfare and major league baseball shifts into playoff season. Nielsen Sports’ solutions allows businesses around the world to better understand and engage with their audience. Sports provided an ideal platform for brands to reach passionate consumers through compelling content,” Nielsen offers in the report. The numbers are especially remarkable when you consider that KLAC’s total week 6+ share was only a 1.7 in November while KBME had a 2.1.
By integrating a suite of industry-leading tools and services with the knowledge of our global network of experts, Nielsen Sports offers brands and rights holders a range of solutions to optimize their commercial effectiveness in sports. We encourage you to review our privacy policy and terms of use. (adsbygoogle = window.adsbygoogle || []).push({}); Radio news and headlines delivered right to your e-mail box -- and it's free. “But radio listening didn’t just spike in markets where there was local interest,” Miller says. Nielsen: Sports Radio Listeners Are Smart And Well-Heeled. The connection between entertainment and sport has never been stronger and as such, Nielsen Sports offers brands and rights holders a range of solutions that help them maximize their commercial success. The November survey is actually more October than November, covering the period from Oct. 12 to Nov. 8. The Los Angeles Dodgers flagship – iHeartMedia’s “AM 570 LA Sports” KLAC – averaged a 13.7 share of persons 6+ and a 15.1 share of men 25-54 when Series games were airing on the station. At the same time, Rhythmic CHR has declined from the third-ranked format to the sixth-ranked format now (falling from a 7.2% share to a 4.9% share). Comprehensive global and local market and competitor analysis. Last Updated: 07-30-20 (Nielsen Subscribing Stations Only), Totals are Persons 12+, Mon-Sun, 6am-midnight. persons, ages 12+, Monday through Sunday in the Metro Survey Area. Ranking sports cities by Nielsen market size. However, the size of the audience share for the specific flagship stations in the local market varies year-to-year due to many factors, including the size of that market's total radio-listening pie, start times of the games due to time zone differences, TV viewership and fan passion. Nielsen reports that these contests had a notable impact on sports radio listening, especially since the teams hailed from major markets. “The shifts in brand exposure across categories speak to the ongoing richness of the sports sponsorship environment and its ability to facilitate new brand opportunities in 2018,” Nielsen posits. “The size of the audience share for the specific flagship stations in the local market varies year-to-year due to many factors, including the size of that market’s total radio-listening pie, start times of the games due to time zone differences, TV viewership and fan passion,” Miller notes.

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