podcast growth 2019

We expect breakout shows that are completely unlike anything that’s out there right now. As awareness of and access to podcasting grows, we will see especially strong growth among Android users.”Zack Reneau-Wedeen, Founder & Product Manager, Google Podcasts, “Podcast ad revenue in the US surpasses $700m.” Hernan Lopez, Founder & CEO, Wondery, “We will see continued consolidation in the space as companies compete for scale to attract brand advertisers.” Tom Webster, SVP, Edison Research, “Content, podcast formats, and host talent will trend more towards mainstream tastes.

I do.” Ashley Lusk, WNYC + The Bello Collective. What did the experts miss in their predictions? It’s perfect for customized/personal curation. “We’ll continue to see the atomization of audio content. Shift from a scatter to an annual buy illustrates growth of importance for podcasts in buy-side long-term planning Podcast Advertising Revenues Percentage Share by Buy Type (2018-2019) 15 24% 47% 38% 31% 34% 21% 1% 1% 2% 2018 2019 Annual Quarterly Remnant / Transactional / Scattered Programmatic Other FY 2019 Podcast Ad Revenue Study, July 2020

It comes as no surprise that the topic of personal growth tops the list of best motivational podcasts. 2018 self-reported advertising revenues represent the 22 companies surveyed, less than 100% of the podcast advertising market.

Midroll just passed an important milestone, signaling mainstream adoption of podcasting as a marketing tool. While these aren't low relative to other media options, the ROI must be positive, judging by repeat usage of the platform by more and more brands. MAUs grew a healthy 31% YoY and 9% QoQ, reaching 271 million. In 2018 billboards emerged as a favorite place for networks to advertise their new shows… in 2019 promotional campaigns will be bigger, louder, and more creative than ever before.” Stuart Last, Audioboom, “A lot of big names (Conan O’Brien, Amy Schumer, Will Ferrell) are getting into the business, which is going to crowd out smaller long-tail podcasters in the top charts. 16% of MAUs engage in podcast consumption on the platform. Our growing team of industry analysts and thought leaders should address all your needs. I expect to see more and more popular non-English podcasts, especially in emerging podcast markets like India and Brazil.”Zack Reneau-Wedeen, Google Podcasts, “I predict we’ll see more diversity in the podcast space on every level and on both sides of the equation — marketing and creative.” Skye Pillsbury, Inside Podcasting, “Legacy and emerging podcast companies will need to do more to prioritize inclusivity and representation of marginalized communities or risk becoming dismissed by the progressive, grassroots nature inherent to the audio community.”Dane Cardiel, Simplecast. Some of the best, most engaging brand podcasts thematically support and add value to the brand's positioning and values. Element Media Direct estimates growth rates in podcast ad revenue of +72% in 2016 vs 2015, +85% 2017 vs. 2016, +80% 2018 vs. 2017, and +50% 2019 vs. 2018. Personal Growth . Can podcasting really pull this off if close to 75% of Americans don’t even listen to free podcasts on a monthly basis? Those organizations are just starting to learn about podcasts and how they can be helpful. - Read by podcasters, whom listeners have chosen to hear for the full duration of the podcast, and like and trust, - Much longer than other ads, with more content and information, - Less predictable than other ad forms, due to the presenter's customized "spin"…. Growth re-accelerated in North America, Europe, and Latin America, while the rest of the world which includes APAC, MEA (where Spotify entered recently) continued to be the fastest-growing in terms of MAUs. You’ll be able to more easily access them from @ handles on Twitter and hashtags on TV. And BBC iPlayer radio was cited as the most popular audio-only service for accessing podcasts across all age groups.

Takeaways Three quarters of people surveyed for our Media Nations 2019 report said they’d listened to a podcast of a BBC radio programme, the highest of any type of podcast. Up from 32% in 2018. Spotify has more than 0.7 million podcast … We’d really love to see AI and smart speakers combine to enable personalized “radio stations” that not only serve news and stories at the right time, but also present local weather, tell us when to leave for work based on current traffic conditions, and play our favourite songs from a streaming music service. I tracked Apple’s Top 200 Podcasts for two years.

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