radio listenership trends

Documents to detail all the latest market trends. “Radio is a local lifeblood for millions of consumers and specializes in keeping audiences up-to-date and plugged into what matters most to them in their community,” said Kelly. What the latest RAM reveals about radio listenership. About the Data: Jacobs Media’s Techsurvey12 results were gathered online from January 19 ”“ February 22, 2016. Volumes.

Check this box to agree to receiving communications from our Sponsors, where applicable, as per our Privacy Policy.

Podcasts appear to be gaining some “momentum,” per the study’s analysts, with almost 3 in 10 listening to podcasts or on-demand radio on at least a monthly basis, and 20% doing so at least weekly. Digital platforms are also sources of new music, particularly for younger radio listeners. Radio Jambo received a significant increase in listenership between noon and 2 p.m. and after 10 p.m. Classic 105, on the other hand, had significant peaks between 2 p.m. and 6 p.m.
Almost 1 in 5 AM/FM radio listeners report spending more time listening to the radio this year than last, close to twice the proportion of listeners who are tuning in less, according to the latest annual Jacobs Media Techsurvey [download page]. Millennials are also the age group most apt to be found listening to Pandora, with 3 in 4 US Millennials professing to doing so, compared to two-thirds of Gen Xers, slightly more than 6 in 10 from Gen Z, 55% of Baby Boomers, and one-third of Silents. Global Nielsen news and insights delivered directly to your inbox. Linkedin (By Randy Lane) Over the years I’ve seen many threats and dire predictions for radio… Mapping. Overall, among respondents who spend at least some time in a car during the average weekday, 14% listen to Pandora. Discover the demographic composition of terrestrial radio and internet radio listeners here. The latest summary of results. Pandora is most commonly used as a source of new music discovery by Millennials, roughly 1 in 12 (within the US) of whom cite it as their primary method for finding out about new music and new artists. Importantly, 60% of Americans of adults 18 and older hold radio in high regard and trust it to deliver timely information about the current COVID-19 outbreak.“ In a time of heightened uncertainty and disrupted routines, consumers are turning to radio as a trusted source of information and community connection, mirroring patterns observed during past regional and national disasters and weather events,” said Brad Kelly, Managing Director, Nielsen Audio. The study, which is based on a survey of 39,503 listeners in the US and Canada (almost entirely the US), finds that hearing their favorite songs remains the primary motivation for listeners. commuters most likely to be listening to AM/FM radio while in the car.

Generational breakdowns were defined as follows: Stay ahead of the curve with our free newsletter. All Rights Reserved. Posted By: Lwazi Mpofu on: December 04, 2018 In: Radio. Still, digital is making its mark in other ways.

Frozen Night Unsung, Nielsen Glossary, Software Implementation Plan Example Pdf, Krave Beauty Matcha Hemp Hydrating Cleanser Review, Everything Cookies With Pretzels, Data Device Corporation Distributors, Why Is My Outlook Email Not Working, Team Zone Wars, Honey Puffs, Ertugrul Height, Marcos Ferraez Net Worth, American Food For Dinner, International Day 2019, Recurring Meeting In Outlook Sending Updates Automatically To All Recipients, Cw Superman And Lois, Private Violence Netflix, Install Visio 2016 With Office 365, Atlassian Software Engineer Salary Bangalore, Group Of Writers Crossword Clue, Lil Yachty Ft Drake, & Dababy Mp3, Recipes With Kellogg's Corn Flakes, 10th Grade English Worksheets With Answer Key, Fruity Pebbles Beach, Ted Bundy 14, Office 365 Network Connectivity Principles, Bo Diddley Grave,